Smart Link Building Strategies and Tips
Link building has been an important SEO strategy for years. Link building involves creating links to your site from external sites with the goal of improving your search ranking. Building links is hard work, but ethical link building practices are much easier than unethical ones.
White hat link building is about building quality links that add value to users. Black hat link building tricks use spammy tactics to increase search rankings. Don’t do this!
Natural links are very important. They should be created by people who know you and trust you. You need to create content that is useful to them and then ask them to share it. This will help you get more backlinks.
What Is Link Building?
The process of building links to a website can take many forms, including:
A link building strategy can be defined as any action taken to get more links pointing to a website. This could include writing guest posts or articles, asking people to share them on social media, or creating websites that are similar to yours but have nothing to do with your business. Make sure you proofread your article before publishing.
If you write something interesting, people might want to read it and share it. If they like what they read, they’ll probably click on a backlink or two in order to find out more.
How Can I Build Links For Free?
Inbound marketing is becoming increasingly popular because it helps businesses convert their leads into paying customers. The best way to build high-quality links organically is through content creation.
This includes providing valuable information that readers would consider sharing. It also means finding blogs and other publications where relevant topics are discussed and contacting the owners directly to offer a guest post.
You don’t have to limit yourself to blog commenting either; you can also reach out to influencers in your industry via email, LinkedIn, Twitter, etc.
Article Marketing or Guest Posting
Guest posting is one of the easiest ways to start promoting your company online. In fact, some even say that it’s the greatest form of free advertising.
In exchange for contributing to someone else’s blog, websites often give you a backlink to your own. There are tons of great guest blogging networks out there, such as ProBlogger, Authority Bloggers, and HubSpot.
Creating unique content that adds value to others while having helpful tips and advice is another good way to build links naturally. Your goal here is to provide free resources that are both informative and engaging.
To make sure you’re doing things right, check online forums and message boards related to your niche to see how other companies are handling their guest posting campaigns.
This is a really effective method as long as you target the right kind of websites. For example, if you’re trying to rank for “keyword ranking tools” you may not want to pitch your article to lifestyle magazine websites.
Instead, look for places where digital nomads hang out (Reddit, Facebook groups) and try to get your hands on links from those conversations.
List your site in trustworthy directories
Directory submissions are an easy way to get backlinks to your website without much effort. These sites allow anyone to submit URLs, so the quality varies greatly. But some directories are better than others, so you want to pick the ones that seem most promising.
It’s important to stay up-to-date when searching for new directory listings to add, though. When Google finds that a particular listing has been updated recently, it gives preference to newer pages over older ones.
So keep checking regularly and taking advantage of any new additions. Also, think about why each page is listed, as well as its placement. Do they have a lot of subscribers? Are they relevant to your niche?
These questions will help you identify which ones are worth following and which aren’t, and which might be useful for building links too.
Start collecting emails now. You’ll probably need to send follow-up emails to these contacts after you’ve built a relationship with them.
The more people you know personally, the easier this process becomes. If you work at a large corporation, ask your boss if he knows anybody who could write him a recommendation letter. If you’re self employed, find friends and clients who can vouch for you.
If you can’t find anyone local, then connect with people via social media and let them know what you do for a living. Use your connections to locate business opportunities in your area.
Once you have a list of possible recommendations, contact the individuals and set up interviews or meetings. Don’t forget to include a link to your site in every email.
Now it’s time to collect all the information you need to create amazing content.